• Remove anything that slows down your site.

A slow page can frustrate the user experience and ultimately discourage people from buying your product.

• Link to other websites with relevant content.

Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.

• Write for humans first, search engines second.

Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.

• Encourage other trustworthy sites to link to you.

Content marketing is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.

• Have web analytics in place at the start.

You should have the web analytics in place, even before you send the first visitor to your site or landing page.

• Write unique and relevant meta descriptions for every page.

The meta description is the first section that people see when Google serves up your page to search users.

• Use readable and meaningful URLs only.

If users can’t read or understand your URL, then search engines may be confused as well. 

• Build momentum with social signals.

Social media is an integral part of SEO strategy and search signals are important. You’ve got to focus on increasing yours.

• Use the right keywords in your images.

Google dedicated an entire section of its search results to images. This should tell you how concerned the  search engine giant is with pictures.

• Create & publish unique content consistently to improve your rankings.

Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.

Source from Neilpatel Blog