Frequently Asked Questions
Learn more about Edatic’s SEO, website development, digital marketing and Meta Ads services. Get the information you need to make the right decision for your business.
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We provide comprehensive digital marketing solutions including SEO, Meta advertising, Google Business Profile optimization, and website development. These services work together to build your online presence, drive qualified traffic, and convert visitors into customers.
Our integrated approach ensures each service complements the others. A well-developed website provides the foundation, SEO drives organic traffic, Meta Ads generate immediate visibility, and Google Business Profile optimization captures local search traffic. Together, they create a cohesive digital marketing strategy.
Not necessarily — it depends on your business goals and budget. That said, we recommend starting with at least two to three for maximum impact. For local businesses, SEO + Google Business Profile + website development works well. E-commerce businesses tend to benefit from all four.
Results vary by service. Meta Ads typically show results within 1–2 weeks. Website improvements are visible immediately. SEO takes 3–6 months for significant results, depending on competition. Google Business Profile optimization shows changes within 2–4 weeks.
We work across multiple industries, including e-commerce, professional services, local businesses, healthcare, real estate, hospitality, and SaaS. Each industry has unique challenges, and we tailor our strategies accordingly — share your industry details and we'll walk you through our relevant experience.
Every strategy is custom-built for your specific business, goals, target audience, and competitive landscape. We apply proven methodologies, but we never use one-size-fits-all approaches.
Digital marketing evolves constantly. We invest in continuous learning, monitor algorithm updates from Google and Meta, and maintain relevant certifications, adjusting strategies proactively when platforms change.
We focus on integrated solutions that work together, transparent reporting, and honest communication. We prioritize your actual ROI over inflated vanity metrics, and we explain what's happening with your marketing rather than hiding behind jargon.
We focus on integrated solutions that work together, transparent reporting, and honest communication. We prioritize your actual ROI over inflated vanity metrics, and we explain what's happening with your marketing rather than hiding behind jargon.
SEO means optimizing your website to rank higher in Google's organic search results. It matters because a majority of online experiences begin with a search engine, and organic traffic typically converts better than paid traffic while delivering long-term value.
SEO earns organic (unpaid) rankings through content, technical optimization, and authority building — it takes longer but delivers sustainable results. PPC provides immediate visibility but requires ongoing spend. The two work best together.
Our SEO work covers keyword research, on-page optimization, technical SEO audits, content strategy and creation, link building, local SEO where relevant, competitor analysis, and monthly performance reporting.
We research keywords based on search volume, competition level, commercial intent, and relevance to your business — prioritizing keywords with real conversion potential over pure traffic volume.
Yes, though it may take longer. We use strategies like topical authority, content clustering, and targeted link building to compete effectively. Starting early gives you time to build authority before your competitors do.
We provide monthly reports covering keyword rankings, organic traffic, backlinks, and conversions, along with quarterly strategy calls to review progress and adjust tactics.
We build high-quality, relevant backlinks through digital PR, resource pages, guest posting, and relationship building — avoiding spammy tactics that could put your site at risk. Quality over quantity, always.
No legitimate SEO agency can guarantee specific rankings — Google's algorithm is too complex for that. What we can guarantee is that we'll implement best practices and report transparently on progress, focused on real results rather than vanity metrics.
White hat SEO follows Google's guidelines and builds sustainable, long-term results. Black hat relies on risky tactics like keyword stuffing, cloaking, and link schemes that can trigger penalties. We work exclusively white hat — it's what protects your business and credibility long-term.
White hat SEO follows Google's guidelines and builds sustainable, long-term results. Black hat relies on risky tactics like keyword stuffing, cloaking, and link schemes that can trigger penalties. We work exclusively white hat — it's what protects your business and credibility long-term.
Meta Ads covers Facebook and Instagram, reaching billions of users with powerful targeting options. We can also run campaigns across Meta's Audience Network where it fits your goals.
Meta excels at audience targeting and awareness campaigns, while Google is stronger for high-intent search traffic. Many businesses use both — Meta is especially effective for e-commerce, services, and lead generation.
Gives us enough data to optimize effectively, though we can work with smaller budgets too. Your ideal number depends on your industry, target audience, and goals.
We use Meta's targeting tools — demographics, interests, behaviors, lookalike audiences, and custom audiences built from your website visitors or customer lists — and continuously test and refine targeting to improve ROI.
Results depend on your business type. E-commerce typically targets a return on ad spend of 3:1 or higher; lead generation focuses on cost-per-lead. We set realistic benchmarks for your industry and track them closely.
Yes — we implement Meta Pixel on your website to track user behavior, conversions, and value, which helps optimize campaigns and build accurate audience segments over time.
Awareness campaigns build brand recognition and reach new audiences. Consideration campaigns engage people interested in your product but not yet ready to buy. Conversion campaigns target people ready to act. We typically use all three, funneling audiences from awareness through to conversion.
Yes — retargeting is one of our most effective strategies, showing ads to people who've visited your site or engaged with your content but didn't convert. It typically converts better and costs less than cold audience campaigns.
Google Business Profile (formerly Google My Business) is Google's free platform for managing your business information online. It matters because a large share of people who search for local services visit a business within 24 hours, and your profile directly affects local search visibility.
We optimize your profile with accurate business information, high-quality photos, regular posts, Q&A management, review strategies, and local SEO integration — and make sure your details are consistent everywhere else online too.
Very. Most consumers trust online reviews as much as personal recommendations, and reviews directly influence both local rankings and purchase decisions. We put strategies in place to encourage satisfied customers to leave them.
Yes — we build review-generation strategies that encourage honest reviews from real customers, including templates for requesting reviews across different channels.
Yes — we build review-generation strategies that encourage honest reviews from real customers, including templates for requesting reviews across different channels.
We craft professional, empathetic responses that address the concern and show your commitment to customer satisfaction. Most platforms let businesses respond publicly, which is a real opportunity to protect your reputation.
We track profile views, customer actions (calls, direction requests, website visits), review volume and sentiment, and local search rankings — all summarized in monthly reports.
If you serve customers in specific geographic areas — even as a service business like a consultant or contractor — yes, it's valuable, since you can define your service area directly in the profile. If you're purely online and ship nationwide or globally, it matters less.
It's a cornerstone of local SEO. An optimized profile improves local rankings, shows up in Google Maps, and supports your broader local SEO efforts — we make sure your website, profile, citations, and reviews all work together for your target locations and keywords.
We assess your current site first. If it's outdated, poorly designed, or not mobile-friendly, a rebuild is often worth it; if it has good bones, optimization may be enough. We'll give you an honest recommendation based on your goals and budget.
Responsive design for mobile and desktop, UX optimization, fast loading speeds, SEO-friendly architecture, conversion optimization, security implementation, and content strategy integration.
Yes — site speed matters for both rankings and user experience. We optimize images, implement caching, minimize code, use CDNs, and tune server performance, targeting Core Web Vitals scores that meet Google's standards.
We typically recommend WordPress for its flexibility and SEO-friendliness, Shopify for e-commerce, or a custom build for more complex requirements — the right choice depends on your specific needs and growth plans.
Yes, we handle migrations from other platforms or hosts, using proper redirects to protect your SEO value and avoid traffic loss during the transition.
Depending on scope — we provide a detailed proposal once we understand your requirements.
Yes — shopping cart functionality, payment processing, inventory management, and order tracking, integrated with WooCommerce, Shopify, or a custom solution depending on your needs.
We offer optional maintenance packages covering updates, backups, security monitoring, and technical support, so your site keeps running smoothly and securely.
Very — most users judge a website's credibility by its design within seconds, and poor design leads to high bounce rates regardless of how much traffic you drive. Our design process is built around user experience and conversion, with every element placed to guide visitors toward action.
We offer flexible pricing: project-based for web development, monthly retainers for SEO and Google Business Profile management, and performance-based pricing for ads. Packages are customized to fit different budgets.
Website development: 4–8 weeks. SEO: 3–6 months to see significant results. Google Business Profile: 2–4 weeks for optimization. Meta Ads: 1–2 weeks to gather optimization data. Results compound as services work together over time.
Website development is project-based. For ongoing services — SEO, Google Business Profile, Meta Ads —longer terms often come with a discount.
We prefer long-term partnerships and aim to deliver results that justify staying on.
We track the metrics that matter for your business — revenue, leads, calls, traffic, conversions, cost-per-acquisition, and return on ad spend — setting clear KPIs upfront and reporting against them monthly.
We lead with transparency and communication. If results aren't meeting expectations, we'll set up a strategy call to discuss adjustments — modifying tactics, budgets, or targeting based on the data.
to cover audits, strategy building, and tracking configuration. Website development is project-based with all costs included in the proposal.
for website projects, a split between an upfront deposit and a final payment on completion is common.
Reach out for a free consultation — we'll talk through your business, goals, current challenges, and budget, then put together a customized proposal with specific recommendations and pricing.
Business basics (industry, location, products/services), your current marketing efforts, target audience details, goals, budget range, and timeline. The more you share, the sharper our recommendations.
Yes — free initial assessments for website development and Google Business Profile optimization. For SEO and paid ads, competitive analysis is included as part of our proposal process.
Monthly reports, regular check-in calls, and open communication throughout — you'll have a dedicated point of contact for anything that comes up.
After you sign on, we kick off with a call, set up access to the accounts and platforms we need, put together a strategy document, agree on KPIs, and confirm how we'll communicate going forward — with a clear project timeline from day one.
We can begin as soon as the contract is signed. Most onboarding wraps up within 1–2 weeks; website development starts once discovery and strategy are complete, and ad campaigns can often launch within days if accounts are ready.
That's completely fine — start with whichever service matters most now, and add others as your budget or needs grow. We'll make sure your first service sets up well for whatever comes next.
Yes — we're happy to share relevant case studies and connect you with references in your industry.
